How to Create a Giveaway Landing Page (+ 10 Examples)

Do you want to create a landing page for your next giveaway? Landing pages are a great way to eliminate distractions and convert visitors into qualified leads. But it’s often the case that they’re tricky to build, requiring help from developers and other experts, which can put many site owners off the idea.

With that in mind, this article shows you how to create a giveaway landing page with no coding. Then you can maximize contest entries and increase your business sales!

Before we get started, let’s explore why you need a giveaway landing page for your website.

Why Do You Need a Giveaway Landing Page?

A giveaway landing page should be a crucial part of your contest marketing strategy because they’re laser-focused on maximizing entries. Contest landing pages are designed to entice visitors, build excitement, and encourage them to enter your giveaway.

Since landing pages are free of unnecessary distractions, visitors won’t get sidetracked by your latest blog posts, newsletter opt-in form, and other elements that draw their attention away.

Instead, all the information they see draws them towards entering to win an awesome prize.

Now that you know why you need a giveaway landing page let’s explore the information you should include to reel in participants.

What to Include in Your Contest Landing Page

All contest landing pages should include information that attracts and informs visitors about your promotion, such as:

• Attention-grabbing headlines to instantly focus readers on your contest with sub-headings to make your page easy to skim-read.
• Actionable copy that keeps users reading, painting a picture of how awesome it would be to win your prize.
• Images showing what users could win with pictures that set the theme and tone of your giveaway.
• Simple entry forms that only collect the contact information you need. You don’t want to scare users away by asking for too many personal details.
• Easy ways to enter your contest that require as few clicks as possible, and bonus actions that earn extra entries, such as referring a friend, or sharing your giveaway on social media.

Once you implement the elements above, you’ll have a landing page guaranteed to maximize entries.

10 Excellent Giveaway Landing Page Examples

It’s not always easy coming up with ideas from scratch. But don’t worry. Below we’ve put together a list of excellent giveaway landing page examples you can use as inspiration for your next contest.

1. Glendalough Gin Giveaway Landing Page

For this giveaway, the restaurant wanted to promote its Glendalough Gin evening with a contest. 

Using the RafflePress giveaway builder, they quickly created a giveaway landing page with clear instructions on what users would win and how to enter.

By including an image of the prize, it’s easy to imagine being a winner. Plus, their restaurants’ background image makes it easier for participants to recognize the restaurant in person.

The stand out element of this contest is RafflePress’s viral refer-a-friend action, with instructions for participants to refer other people for bonus entries.

2. Oak Ridge Free Trash Collection Giveaway Page

A similar contest that uses the RafflePress giveaway landing page feature is this giveaway from Oak Ridge trash collectors. They used the widgets’ prize details area to show their logo over an image representing the business to convey what’s up for grabs.

They also highlighted the prize in all caps, which makes it stand out from the rest of the page, so there’s no doubt what users could win. The background image of their vehicle ties everything together into a well-branded contest.

3. Underground Dining Valentines Meal Giveaway

Underground Dining used the perfect time of the year to promote their business by running a Valentine’s giveaway for a meal for two. 

By building the contest with RafflePress’s giveaway builder, they created an engaging landing page, setting the tone for a romantic treat. And with their copy, they included all the details of the prize with redemption requirements.

Again the company used the Refer a Friend action to increase the reach of their contest, securing bonus entries for participants.

4. Clubbing TV Headphones Giveaway Landing Page

For this contest, Clubbing TV partnered with edeejay.com to offer their community a chance to win a Mackie Studio & DJ headphone pair.

Partnerships like this are a great way to engage the audiences of both brands to increase leads and sales. 

Using the RafflePress contest landing page builder, they gave participants a distraction-free opportunity to win a relevant prize. They also used images related to their industry, which are ideal for creating an emotional response to spur users into entering.

5. CLEAN Cause Backyard BBQ Giveaway

In this giveaway, CLEAN Cause gave users the chance to win a bundle of BBQ goodies that included their own products. This is an excellent way to offer a high-value prize that attracts tons of entries while promoting their business.

On visiting the landing page, it’s clear to see what the contest is about from the high-quality photo and prize list. Plus, it’s instantly easy to see how you can enter.

If you were to create this contest with RafflePress, you could use the Join an Email Newsletter action, so entering takes less time.

Since RafflePress integrates with popular email marketing services, you can connect to your favorite with a few clicks. Then all users will need is to enter their email address to take part.

6. RunPhones Headphones Contest

RunPhones created a similar contest offering users the chance to win 2 wireless headphones. The landing page does an excellent job of promoting their products and helps users imagine what it would be like to use the prize. 

Instead of displaying a separate registration form on their landing page, they could have used the Join an Email Newsletter action to keep all entries in one place.

Here’s an example we whipped up in a few minutes using RafflePress that offers a much more user-friendly experience.

7. Golfballs.com Sweepstakes Landing Page

For this giveaway landing page example, Golfballs.com ran sweepstakes to promote their business with the prize of a set of personalized golf balls.

They’ve done a great job making their page eye-catching, with clear examples of what users can win. And with a simple sign-up form, they’re able to gather email addresses to grow their list quickly.

To go a step further, they could have used RafflePress to run a photo contest where participants could design their own personalized golf balls. Then they could enter using the Upload an Image action with a few clicks. 

This type of contest would give the company user-generated content (UGC) to promote their products in the future. Plus, UGC is much more effective in persuading people to buy a product than simple brand messaging because it comes from genuine users.

8. Ashley HomeStores Mattress Sweepstakes

Another smart contest landing page is this example from Ashley HomeStores. They ran weekly sweepstakes to promote Tempur-pedic mattresses, which is an excellent way to promote their company. 

The imagery on this page does a fantastic job of creating an emotional response in the reader. Yet to enter the sweepstakes, users have to click a button, which adds unnecessary steps.

The more steps participants have to follow, the less likely they are to complete the actions to enter your giveaway. So it’s best to keep your entry requirements as simple as possible.

To combat this, they could have used the built-in landing page with RafflePress’s giveaway widget. Then as soon as people visited the page, they could enter right away.

9. Dell’s Storage Virtual Road Trip Prize Draw Page

Dell’s landing page is a fantastic example of creativity in action. They created a virtual road trip through scenic storage landscapes to educate users about their storage products.

After taking part, users have to answer a question for the chance to win a prize with a new contest and question every week.

It’s pretty easy to create a similar contest for your business. Instead, you could ask users to watch a video first or read a blog post. Then you can use the Answer a Question action in RafflePress for users to enter your giveaway.

When the next week comes around, you can easily click to duplicate the previous weeks’ contest, edit the title and question, and publish it.

10. Rush Charge Portable Battery Bank Giveaway

Rush Charge’s example of a giveaway landing page demonstrates how you can make any contest to match your website’s branding.

Even better is the level of detail about the giveaway prize. This leaves no doubt about what you could win while offering valuable information about how to use it.

If we were to recreate this contest with RafflePress, we’d display all the information in the giveaway widget with their high-quality prize image. And Instead of adding a separate sign-up form, we’d use the Join a Newsletter action to add users to our email list.

Then when it comes to choosing a giveaway winner, it’s easy to view all entries in the giveaway dashboard and pick a winner randomly.

No doubt you’re eager to try these examples yourself now. But how do you create a landing page for your next contest? Let’s find out next!

How to Get a Landing Page for Your Giveaway

Creating a giveaway landing page is easy if you know the right tools to use.

The best tool for the job is RafflePress, the best WordPress giveaway plugin on the market. It helps you easily create contests and giveaways in WordPress to grow your email list, website traffic, and social media followers.

With its drag and drop giveaway builder, you can create contests in minutes without writing a single line of code. Plus, the built-in landing page lets you display your contest widget in the best environment for generating leads.

To create a landing page for your giveaway, click here to get started with RafflePress. Then follow these instructions to create an online contest.

Once you’ve created your contest with RafflePress, navigate to Settings » General from the RafflePress builder. 

This screen gives you an overview of your contest widget’s basic settings. The section you’ll need to scroll down to is the Page Permalink area.

This is where you can enter a custom URL for your contest landing page. Try to keep your URL short, so it’s easy for both you and your visitors to remember.

Once you’ve entered your custom permalink, click Save to preserve your settings. Then you can click the View button to see what your landing page looks like.

Congratulations!

We hope this article helped you learn how to create a giveaway landing page. Now all that’s left is to use examples above to create your next contest landing page with RafflePress.

Click here to get started with RafflePress today.

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